1. Google itself
Google maintains relationships with agencies and consultants; you can simply tell Google what you’re looking for and they will pass your lead on to someone in your area that looks like a good fit for you.
You can submit your lead to Google here and a partner will usually contact you fairly quickly, within a day or so: https://www.google.com/partners/#a_home
2. Sites where freelancers post their availability
3. Sites where you can post your need:
If you’d like to try in the other direction and post your needs, you can have freelance AdWords managers contact you by posting your requirements.
4. You can simply try searching on these terms:
google adwords freelance freelance adwords specialist hire google adwords expert freelance adwords consultant freelance adwords specialist hire google adwords expertQuestions to ask AdWords management freelancers before hiring them
1.) Can you provide any reference accounts who are willing to have us call them, to hear how they have worked with you?
If someone can provide a reference account where they have driven results enough to create a happy customer, that is always a good sign!
2.) How many of your customers are BtoB, BtoC, Shopping, and Lead Generation?
This question will help to determine how much of a fit their talents are for your needs. If you need Google Shopping or Amazon capabilities…those are very specialized skills, many SEM managers that are great at lead generation have never run any shopping campaigns. Ask them where their expertise lies.
3.) How do you get more reach when search is tapped out?
Find out if they can run display campaigns on the GDN (Google Display Network) for you, including remarketing campaigns. Good SEM managers will also be able to find reach in other ways, for instance through Paid Social campaigns on Facebook or LinkedIn.
4.) How do you optimize client’s accounts?
This is a great open-ended question. You definitely want to hire an AdWords manager who will actively manage your account and optimize it every month, rather than someone who will merely provide reports and cash your checks! A good SEM manager will talk about examining search query reports regularly, finding negatives, eliminating wasted spend, doing keyword research and writing new ads, and doing ad and landing page testing.
5.) What sort of reporting do you offer?
Again, a great open-ended question. Some AdWords managers provide reports constructed with AdWords built-in reporting tool, some use a fairly recent tool from Google called the Google Report Studio, and others use third-party tools. You should at least expect reports that show impressions, clickthrough rate, clicks, conversion rate, conversions, and costs, broken down into search versus display and brand versus non-brand categories.
6.) How do you contract – is it month to month?
Avoid anyone who locks you in with a yearly contract. Anyone who is not willing to earn your business, and trust, every month is not someone worth working with.Really Good Freelance AdWords Managers are Rare but Can Be a Great Strategic Asset to Your Company There are a lot of people out there willing to manage your AdWords account, but finding a good one can be a challenge. Transitions always take some time, but if you do find yourself with an AdWords freelance consultant who is not doing a good job after say, three months or six months, don’t be afraid to pull the trigger and try out another one. Good AdWords specialists are hard to find, but if you can get a good one on your account who is driving efficiency and increasing your reach (and business)…make sure to keep them around as long as possible!