adwords management contracts

AdWords Management Contracts – What Should They Cover?

Having negotiated, and signed, numerous AdWords management contracts with clients over the years, I do have substantial business experience in this area; that said, I am not a lawyer, and you should run any contract language by one to make … Read More

adwords management contracts

AdWords Management Pricing Models and Fees – What’s Typical?

Online marketing agencies are similar in many ways to more traditional advertising agencies, but there are four AdWords management pricing models they use: – Percent of Spend – Flat Fee – Hourly Rate – Performance Deals Percent of Spend AdWords … Read More

adwords zero impressions

Why is my AdWords Campaign Getting Zero Impressions? Troubleshooting Campaigns with Zero Impressions

Why is my AdWords Campaign Getting Zero Impressions?  How to Troubleshoot. Launching a campaign in AdWords can be exciting in small ways – you can’t wait to see what kind of searches you’re pulling in, resulting from all that hard … Read More